In this project, we start the project with ‘Good Life’ as the big idea. We’re exploring how Apple technology can make people’s lives better. The big question we’re focusing on is: How can we help people live better lives?
Before jumping into solutions, we first discussed who our users would be and which group of people we wanted to support. We decided to focus on a girl who needs to walk outside. After a long discussion and careful consideration, we came up with our initial challenge for this project:
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Improve the lives of woman by giving solution in any potential danger.
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We chose this challenge after discussing who we wanted to help. All of our female team members have experienced danger before, and we don’t want it to happen again.
To create a product that truly works and makes a difference, we need to dig deeper into the problem. That means doing some investigation to fully understand the challenges before coming up with solutions.
In our first investigation, we explored the meaning of a 'good life'. We found that it’s about a sense of fulfillment, comfort, and having fewer problems or worries. A good life can take many forms, whether it's related to material needs, well-being, loving relationships, or a sense of belonging.
And after that, we dove deeper to determine whether the problem (potential danger with woman) really exists. We came across an article that supports this:
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**Perceptions of personal safety and experiences about harassment, Great Britain: 2 to 27 June 2021:**
In conclusion, we found that women often feel unsafe when walking alone after dark, whether on a quiet street near their home or in a busy public area. Any type of location has the potential for crime or danger to occur.
To validate this with the current situation, we interviewed all of our female friends. The results showed that 11 out of 11 had experienced dangerous situations before. While they now know how to prevent them, they sometimes aren’t aware when danger is about to occur (especially when walking alone).
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So, our product will help them when they realize they are in a dangerous situation.
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Feeling unsafe? With BeSafe, help is just a tap away. Designed for seamless safety, BeSafe allows you to quickly find the nearest secure location. Whether it’s a 24-hour convenience store, gas station, or police station right from your iPhone or Apple Watch even when you are in a place that you are nor familiar with.